ASH Ireland’s response to a judgment by a court in the United States ordering RJ Reynolds cigarette company to pay $23.6bn to the wife of a smoker who died of lung cancer

“This court action and finding in the United States again finds the tobacco industry guilty of manufacturing and selling a product, which knowingly harms and kills people. Over 5,200 people die in Ireland each year form the harmful effects of smoking and €1 billion is spent annually treating tobacco related disease. It is well established that 1 in 2 people who smoke will die because of this. Any action which makes the Tobacco Industry responsible for the product it manufactures and markets so widely, is to be welcomed”.



For contact: ASH Ireland:  0818-305055

Wally Young, Young Communications:  087-2471520


Smoking established as a major contributory factor to dementia

ASH Ireland feels it’s important to draw attention to a report published by the W.H.O. in June 2014, which confirms a specific link to smoking and dementia. 

This study, which reviewed publications dating back to 2007 provides us with a comprehensive assessment and a clear view on the dementia risk.  The report also confirms that up to 14% of Alzheimer’s disease cases can be attributed to smoking. 

Dementia is a disease of particular concern as there is no established cure.  It is estimated that 7.7 million new cases are diagnosed each year with the worldwide cost for treatment running in the order of US$604 billion annually. 

To date all in the health sector and wider society have been concerned about the established link between smoking and other diseases such as cardiovascular disease and cancer.  However, this confirmed link with dementia and smoking is of immense concern and should contribute to governments all around the world introducing more extensive and more stringent pro-health legislation.


For contact: ASH Ireland:  0818 305055

Wally Young, Young Communications:  087 2471520

ASH Ireland welcomes wider availability of nicotine replacement therapy products

ASH Ireland welcomes the announcement by the HPRA that nicotine replacement therapy products will be now become available on general sale, as opposed to being available only in pharmacies. This wider availability of nicotine replacement therapy should be of assistance to smokers who wish to quit, both in respect to greater availability and reduced cost, which hopefully will now emerge.


The availability of nicotine replacement therapy is widely accepted as  one of the factors which assist smokers in quitting.  ASH Ireland raised the possibility of nicotine replacement therapy being made available on general sale with the Irish Medicines Board which preceeded the Health Products Regulatory Authority, the providers concerned and IPHA in 2013.  We are very pleased that a decision has now been taken, which will assist consumers who are considering or involved in the decision to quit smoking. 




Contact: ASH Ireland 0818 305055

Tobacco Price and Smoking Prevalence

ASH Ireland has consistently called for significant increases in the price of tobacco as a way of encouraging smokers to quit and discouraging young people from experimenting with tobacco products.  There is evidence to show that the more significant the price increase, the more significant the related outcome in terms of reducing smoking prevalence.  One study shows that an increase of €1 on a pack of cigarettes could lead to a reduction of 4% in the number of people who smoke.  ASH Ireland has and will continue to support Minister Reilly in his ongoing efforts to tackle smoking in Irish society and we are fully supportive of his endeavours to reduce smoking prevalence in Ireland to 5% by 2025.  The stark reality remains that 5,200 people die from tobacco related disease in this country every year and we spend well over €1 billion on treating a range of tobacco related diseases annually.



For contact: ASH Ireland, 0818 305055

Wally Young, Young Communications, 087 2471520

Ash Ireland supports W.H.O. call for increase in tobacco taxes

ASH Ireland strongly supports a call from the World Health Organisation (W.H.O.) for Governments all around the world to increase taxes on tobacco products. This intervention by the W.H.O. is made in the context of World NO Tobacco Day, which falls on Saturday 31st May 2014.

Dr Ross Morgan Chairman of ASH Ireland, said today, ‘Tobacco kills 5,200 people in this country every year, with some 500,000 in Europe and 6m around the world. It is well established that higher priced cigarettes are especially effective in reducing smoking in lower income groups and in preventing young people from starting to smoke’

Dr Morgan continued, ‘It is also established that a 10% increase in tobacco price can reduce smoking prevalence by 4% in high-income countries and by up to 8% in low-income countries. On this basis; If the Government put an extra 90c on a pack of 20 and related products in the next budget, we can take smoking prevalence to under 18% of the population. This would save lives and significantly reduce the annual health spend on tobacco related disease’

ASH Ireland has consistently called on successive Governments to increase taxes and tobacco price. The response has generally been to place a zero or very small increases, such as 10c  – and as the smoker largely ignores small increases – no benefit has emerged.


For contact: Wally Young, Young Communications – 087 2471520

ASH Ireland Current Position on Electronic Cigarettes, May 2014

Like most health focussed organisations, ASH Ireland is keeping the issue of e-cigarettes constantly under review. Despite an initial hope that these products could be of assistance in regard to cessation, we are now forming a view that this product, which is being marketed forcefully by the Tobacco Industry, may become another addictive product with few benefits and little impact on smoking cessation possibilities. We have noted and responded to the Irish health authorities (HSE) decision to ban e-cigarettes in all its facilities. We have also noted that in some jurisdictions e-cigarettes are being banned, and in other countries such as Ireland, authorities are struggling with the appropriate response. The lack of regulation in regard to manufacture, content levels and marketing is an on-going concern. E-cigarettes, despite their current presentation as an attractive item on the one hand, and less harmful than tobacco on the other, carry nicotine which is highly addictive and can be dangerous if not consumed in appropriate and recommended doses. Some recent publicity is actually highlighting the poisonous qualities of nicotine in the e-cigarette environment.

The lack of definite research in regard to benefits or cessation possibilities in regard to the use of e-cigarettes is an on-going concern, as some years ago there were expectations that such outcomes could have been possible.

As the Tobacco Industry has invested heavily in this product; it will be more difficult to see any agenda other than profit being pursued by the manufacturers.

ASH Ireland will continue to keep the e-cigarette environment under review and we will continue to communicate with the Irish government in regard to the publication of guidelines and regulation on this product.

 Note:  The following link is the Position Statement on electronic cigarettes of the Forum of International Respiratory Societies

ASH Ireland welcomes Westport College of Further Education Smoke-free Campus

ASH Ireland takes this opportunity to congratulate all involved at Westport College of Further Education on its announcement today that the college campus will henceforth be smoke-free.  To our knowledge, Westport College of Further Education is the first third level college in Ireland, or perhaps in Europe, to announce a smoke-free campus policy.  We wish Westport College every success with this hugely important health initiative and we encourage other third level institutions to adopt a similar policy. 

Dr Ross Morgan, Chairperson of ASH Ireland said today “ASH Ireland is particularly pleased with the announcement by Westport College of Further Education today; as we were the first organisation to propose such an initiative with Ireland’s third level sector, as far back as January 2011.  In 2011 we contacted all third level colleges asking them to consider voluntarily introducing a smoke-free campus policy.  This policy is in keeping with a major initiative undertaken by the third level sector in the United States, which has led to well in excess of 1,000 colleges having implemented a smoke-free campus policy.  Some US Colleges have done this on a local rule basis, while others have secured the support of the state legislators”.

Dr Ross Morgan went on to say, “In 2011, ASH Ireland organised a seminar for third level colleges, designed to explore this initiative – and we have had meetings with many colleges in the sector who are now actively considering going smoke-free. We prepared a toolkit which has been forwarded to all colleges to assist them with the evaluation, planning and consultation required to implement such a policy.  ASH Ireland is very aware of the power of any initiative which denormalises smoking behaviour.

ASH Ireland has been directly involved in lobbying for the ban on tobacco advertising, the ban on smoking in the workplace, the ban on marketing and display of tobacco products in retail outlets and more recently, for the introduction of legislation which bans smoking in cars transporting children.  All of these initiatives including a smoke-free campus policy will assist in denormalising smoking and this in itself will assist smokers to quit and greatly assist young people in deciding not to experiment with tobacco products.  We congratulate Michael Murphy, the Principal and all those involved in Westport College of Further Education on the announcement of the introduction of a smoke-free campus policy today.”


For contact: ASH Ireland:  0818-305055

Wally Young, Young Communications:  087-2471520

Support for HSE Announcement on Electronic Cigarettes

ASH Ireland supports HSE’s announcement today, to ban the use of electronic cigarettes on all HSE campuses – effective from 1st May 2014.  The market for electronic cigarettes has expanded greatly in recent years; mainly because of major a marketing drive and the more recent investment by the Tobacco Industry.

Initially many people in the health sector felt there could be some potential in electronic cigarettes being used as a cessation tool; however there is no evidence to support that this is actually happening, which is very disappointing.

Until there is clear evidence available to support the use of electronic cigarettes as an asset in cessation, then there is no justification for this product being used in any health sector environment.

ASH Ireland would welcome more definitive research on electronic cigarettes and we would certainly welcome regulation of this product in regard to manufacture, content, sale and marketing.


For contact: ASH Ireland, 0818 305055

                    Young Communications, 087 2471520

Workplace Smoking Legislation – 10 years on, Dr Ross Morgan

Dr Ross Morgan2

All of us can look back with pride on the decision of the Irish government to introduce workplace smoking legislation on 29th March 2004 – 10 years ago. This health initiative has been replicated by countries all around the world, and the Irish government, that took such a brave and revolutionary decision have been rightly complimented for this lifesaving health initiative.

When we look back some 10 years we have to ask how an Irish government could have developed consensus around this initiative, tackled major opponents and simply put the health of the nation ahead of the wishes of well-established profit based vested interests. It all seems so obvious now, but at the time and in its time, this was ground-breaking.

There were a number of key factors which perhaps contributed to the Irish government’s decision. There was significant exposure of key information regarding the international Tobacco Industry in the 1990’s. This primarily emerged through major litigation against the industry in the United States. The World Health Organisation also decreed that environmental tobacco smoke was a Class A carcinogen and this essentially changed the entire debate. One could say that the individual has a right to smoke and suffer the health consequences, but that no individual should have the right to smoke in areas where other persons could be harmed. Clearly the workplace, which included bars and restaurants in particular, could be clearly defined as areas where environmental tobacco smoke harmed the non-smoker.

The revelations around the practices and activities of the Tobacco Industry through the US litigation also led to a significant reduction in the impact of their global advocacy machine. Governments, especially in the US, Europe and Australia became more questioning and in many ways were left with little option but to address the serious issues which had now been clarified in regard to the harmful effects of smoking and crucially, second-hand smoke.

During the 1990’s some major pro-health and anti-tobacco advocates became more prominent in Ireland, one of those being ASH Ireland. Two of its leading spokespeople at this time, Professor Luke Clancy and Dr Fenton Howell, had a deep interest in the harmful effects of tobacco, and the questionable practices of the Tobacco Industry. Groups such as ASH Ireland, the Irish Cancer Society and the Irish Heart Foundation ensured that the Joint Oireachtas Health Committee, under Deputy Batt O’Keeffe, examined the possibility of a workplace smoking ban in 2001.

In 2002 Dr Shane Allwright from Trinity College researched a range of available evidence on environmental tobacco smoke and produced a report entitled “The health effects of environmental tobacco smoke in the workplace”. This report essentially found that employees must be protected; that ventilation was ineffective; that environmental tobacco smoke causes heart disease, respiratory problems and cancer; and critically that legislation was required to deal with this. In responding to the report Minister Micheál Martin said “There is no moral option open to me other than to take action…. this report changes everything”.

The old arguments which had been put forward by the vested interests who were opposed to a workplace smoking ban were:

• Environmental tobacco is harmless;

• Ventilation works;

• Severe economic consequences will emerge from such a ban;

• This ban represents a nanny state policy.

These arguments were firmly rejected by the Allwright report and the leadership taken at this time by Minister Martin in introducing the legislation was critical.

It is also very clear that Tom Power, a most astute and strategic civil servant in the Department of Health, now deceased, was a key player in the entire process of planning for, and the introduction of the workplace smoking legislation.

From early on it was obvious that Minister Martin and the government would have significant support; emerging from opposition parties, the public service, the unions, and in particular major health bodies within the NGO sector. The introduction of the legislation in March 2004 represented a major success by the pro-health coalition and a major defeat for the Tobacco Industry and its partners. As other countries examined the possibility of introducing workplace smoking bans, they consulted with some of those organisations involved here in Ireland, and essentially adopted the Irish model as a way of implementing this health initiative.

The overall support among the Irish public for the workplace smoking legislation runs continuously, at 90% or greater. Whereas there is no direct scientific correlation, smoking prevalence in Ireland has been reduced from 29% to 21.7% over the past 10 years. In evaluating the drop in prevalence we also have to consider the introduction of the ban on advertising and promotion in retail outlets, and the greater awareness worldwide of the health risks directly linked to smoking and passive smoke.

In more general terms, we now have bars and restaurants that are generally smoke free and more importantly, carcinogen free. We are also aware that people who suffered from respiratory diseases such as asthma found it very difficult to socialise in bars and restaurants prior to the ban. Thankfully for them this is not now the case.

Evidence continues to accumulate for large public health benefits since the ban. Immediate improvements in lung function tests and reductions in symptoms were reported by barmen. Subsequently reductions in death rates, with specific benefits observed in heart attack, stroke, and respiratory disease have been found and these findings replicated in other parts of the world. Importantly, these benefits have persisted with longer follow up and been shown to be proportional to the extent of the smoke-free environment; the more comprehensive and encompassing the legislation the more significant the public health benefit.

At a recent seminar to celebrate the 10th anniversary of the introduction of the ban Professor Luke Clancy of the TobaccoFree Research Institute Ireland advised us that, as a direct result of the ban in Ireland, over 3,700 smoking-related deaths have been prevented in this country – and this is a very important bottom line. In addition, the smoking ban has been shown to reduce the number of small-for-gestational age or pre-term birth rates, demonstrating benefits from early life in a vulnerable population group.

ASH Ireland is firmly of the view that we must continue to introduce legislation and support initiatives which continue to denormalise smoking and protect the health of our citizens. Without doubt all of us in the medical profession have a specific responsibility in this area. ASH Ireland is strongly supportive of Minister Reilly’s plans to introduce a ban on smoking in cars transporting children; an initiative first raised by ASH Ireland, and we are also strong supporters of the proposal to introduce standardised packaging of tobacco. Currently ASH Ireland is involved in encouraging all county councils to introduce smoke-free children’s play areas and we have had a 75% positive response on this initiative.

Over the past 3 years we have been liaising with the third level sector with a view to voluntarily introducing smoke-free campuses and we are very pleased to confirm that several of our third level institutions are evaluating this health initiative.

Recently we have contacted the three main sporting bodies in this country, the FAI, IRFU and the GAA to again ask them to consider voluntarily introducing smoke-free stadia at local, regional and national level. This has the potential to be a vitally important initiative in regard to the de-normalisation of smoking among our young population.

Much has been achieved in this country in fighting the scourge of tobacco and nicotine addiction, but there is much more that can be done in assisting our citizens to quit and discouraging our young people from commencing the habit.


Publication of Report on hearings in relation to the General Scheme of the Public Health (Standardised Packaging of Tobacco) Bill

Yesterday (3 April 2014), was a good day for progressive health policy on these islands. Our Oireachtas Committee on Health and Children published a most progressive report on plain packaging legislation; while in Britain there has been a very positive indication yesterday that similar legislation to that which is being introduced in Ireland could emerge after a brief period of consultation.

The Joint Oireachtas Committee, which has made twenty-six recommendations in total, has presented its report on the Public Health (Standardised Packaging of Tobacco) Bill 2013 to the Minister for Health James Reilly. These include:

• the standardisation of the size of tobacco packaging;

• the inner packaging of tobacco products to be the same colour as the outside surface;

• a separate and distinct definition for brand, company and business name so as to prevent tobacco manufacturers from promoting brand variants to the status of brands; and

• the maximum length/number of characters in brand and variant names.

• Brand and variant names appearing on individual cigarette sticks should also be prohibited.

• Information messages which set out the ingredients and emissions of tobacco products, should be required on at least one side of tobacco packaging.

The Committee, under Deputy Gerry Buttimer, has also recommended that consideration should be given to the introduction of a ‘polluter pays’ type levy on tobacco manufacturers to be used to offset the health care costs associated with tobacco use. This proposal has been included in the ASH Ireland pre-budget submission for the past five years.

Speaking today, Dr Ross Morgan, Chairman ASH Ireland said, “Effective pro-health anti-tobacco legislation is a vital tool in the battle against smoking and nicotine addiction. Our Oireachtas Committee has met with various health bodies and other pro tobacco vested interests in its deliberations and has made important recommendations in support of the ‘standardised packaging legislation’. We now urge Minister Reilly to proceed without delay and introduce this health legislation and be encouraged that Britain has also decided to once again follow the Irish lead in the publication of the “Report of the Independent Review undertaken by Sir Cyril Chantler” yesterday which is a significant step closer to the introduction of plain packaging legislation in the UK.


For contact: ASH Ireland, 0818 305055

Wally Young, Young Communications, 087 2471520