Ash Ireland welcomes the appearance of graphic warnings on tobacco packs (31st January 2013)

With effect from Friday next 1st February, the process of implementing the regulations to ensure that graphic warnings will appear on all cigarette packs on sale in Ireland will commence – a most welcome and necessary development.  From Friday all products placed on the market must comply with the legislation and all products on sale in retail outlets must be fully compliant by 1st February 2014.

This is ample evidence to show that health warnings, as we have on tobacco products at present, combined with coloured graphic images, can be effective at discouraging smoking and advising the consumer of the health risks associated with smoking. The Tobacco Industry must now comply with the regulations signed into law by Minister James Reilly on 21st December 2011.

Dr Ross Morgan said today, “we welcome the introduction of these regulations, which will provide all tobacco users with graphic images that will inform them of the realities facing smokers. One in two smokers die as a direct result of their smoking and tragically over 5,200 die in this country each year. The Australian Government recently introduced plain packaging, combined with graphic warnings on all tobacco packs, and we encourage Minister Reilly to follow the Australian example”.

ENDS

For contact: ASH Ireland, 01-6599451/Wally Young, Young Communications, 087-2471520

Note to Editors:

 A copy of the Statutory Instruments which include the images that will be used are available on the Department of Health website, www.doh.ie

Launched – A new website for young people

Students from Drimnagh Castle School with Dr Angie Brown
Students from Drimnagh Castle School with Dr Angie Brown

ASH Ireland today launched a new website, The Tribe,www.thetribe.ie specifically designed to engage with young people on smoking and tobacco related issues. (Launch-12pm Tuesday 22nd May 2012 at 41a Blackberry Lane, Rathmines – the offices of Cawley Nea)

This interactive website, will deal with health, environmental and addiction issues, as well stressing the many other downsides to smoking, such as drying of the skin (wrinkles) loss of hair quality, damage to teeth, loss of fitness and nicotine poisoning of young people who work in the tobacco fields in developing countries.

Dr Angie Brown, of ASH Ireland and Medical Director of the Irish Heart Foundation said today, “We are very aware that young people do not engage effectively with websites, which are designed for adults. The new website, which we had evaluated by young people’s focus groups, is specifically designed to meet the needs of young people. We have provided information, together with a range of videos and pictures, which highlight the many issues and dangers associated with tobacco and smoking. The Tribe idea, is essentially a ‘tribe against big tobacco’ and all this big industry stands for; including massive profit, aggressive marketing of a killer product and a major influencer of governments all around the world”.

At today’s launch transition year students from Drimnagh Castle secondary school, who had reviewed the website presented their assessment on the possible impact of www.thetribe.ie.

Jason Nolan, transition year student at Drimnagh Castle said, “www.thetribe.ie is accessible and very helpful for people of my age group and school goers; as there is a lot of smoking in the vicinity of schools. I was also taken aback with some of the statistics; I learned, for example, that most people who die from lung cancer are smokers”.

Cameron Hazel, another transition year student from Drimnagh Castle said, “I was particularly taken by the information on ‘big tobacco’, the enemy as they are referred to on www.thetribe.ie . I also learned a lot about how ‘big tobacco’ continually try to influence governments, who are health focused and want to change the laws and make smoking less attractive and less normal”.

The website, www.thetribe.ie was designed by Cawley Nea/TWEA, Dublin.