Ash Ireland welcomes the appearance of graphic warnings on tobacco packs (31st January 2013)

With effect from Friday next 1st February, the process of implementing the regulations to ensure that graphic warnings will appear on all cigarette packs on sale in Ireland will commence – a most welcome and necessary development.  From Friday all products placed on the market must comply with the legislation and all products on sale in retail outlets must be fully compliant by 1st February 2014.

This is ample evidence to show that health warnings, as we have on tobacco products at present, combined with coloured graphic images, can be effective at discouraging smoking and advising the consumer of the health risks associated with smoking. The Tobacco Industry must now comply with the regulations signed into law by Minister James Reilly on 21st December 2011.

Dr Ross Morgan said today, “we welcome the introduction of these regulations, which will provide all tobacco users with graphic images that will inform them of the realities facing smokers. One in two smokers die as a direct result of their smoking and tragically over 5,200 die in this country each year. The Australian Government recently introduced plain packaging, combined with graphic warnings on all tobacco packs, and we encourage Minister Reilly to follow the Australian example”.


For contact: ASH Ireland, 01-6599451/Wally Young, Young Communications, 087-2471520

Note to Editors:

 A copy of the Statutory Instruments which include the images that will be used are available on the Department of Health website,