ASH Ireland welcomes positive news from ‘Post-Implementation Review of Tobacco Plain Packaging in Australia’ 

ASH Ireland welcomes the positive news from the review of the implementation of Tobacco Plain Packaging in Australia, just published today.


The review finds that the implementation of plain packaging legislation “has begun to achieve its public health objectives of reducing smoking and exposure to tobacco smoke in Australia and it is expected to continue to do so into the future.” “This conclusion, the report finds,  is reached on the basis of the weight of available evidence, including pre-implementation experimental studies, post-implementation behavioural studies and the recent declines in smoking prevalence and consumption evident in major data sets”.


Dr Ross Morgan, Chairman of ASH Ireland said today, “For all of us who have been advocating for the introduction of standardised packaging of tobacco in Ireland; this is very good news. It also provides the Irish Government with definite evidence to show that plain packaging works and will saves lives – and we must now proceed to full implementation here in Ireland”


Dr Morgan went on to say, “Tragically smoking kills 5,200 of our citizens every year – and we must continue to take all necessary steps to reduce this dreadful statistic”


The Report and its appendices can be found on the Australian Government Office of Best Practice Regulation website at


26 February 2016