Ash Ireland welcomes positive news from Australia on plain packaging

ASH Ireland welcomes positive news from Australia on the impact of plain packaging of tobacco products.

Australia introduced plain packaging on all packs of cigarettes in 2012.  The report in the BMJ finds that plain packaging “is associated with lower smoking appeal, more support for the policy (of plain packaging) and more urgency to quit among adult smokers”.  The smokers also felt that cigarettes from plain packs were of a lower quality than from packs which were branded.  The survey also found that smokers were more likely to have thought about quitting at least once a day and to rate quitting as a higher priority in their lives when using plain packaging.  The survey was based on a group of 536 smokers of whom 72% were smoking from a plain pack and 27% were smoking from a branded pack.

Dr Ross Morgan, Chairman of ASH Ireland said today, “The positive findings contained in the study, published in the British Medical Journal (BMJ) on 22nd July, on the impact on plain packaging on smokers in Australia is to be welcomed. This is an important and timely input to a debate, which takes the vital importance of health measures for society and the protection of profits by the Tobacco Industry into the same arena”.

Dr Morgan went on to say “This is the most effective and valid study available to us on the actual impact of plain packaging on smokers.  It will be of immense assistance in clarifying the on-going efforts of the Tobacco Industry in blocking the introduction of plain packaging in jurisdictions which are now planning to follow the Australian model.   Minister Reilly is to be complimented on his on-going efforts to denormalise smoking and reduce smoking prevalence in this country”.


For contact: ASH Ireland:  0818-305055

Wally Young, Young Communications:  087-2471520